Commissioned for the exhibition Daydreaming Subverts The World at Nieuwe Vide in Haarlem, The Netherlands, this work explores the use of the image in the building of national identity. Daydreaming Subverts The World takes the Situationist movement as its starting point to examine how counterculture movements respond to the architecture, politics and culture of Western society.
A 5’43” minute video documents the process of inserting postcards bearing subversive images into the Frans Hals Museum in Haarlem: the home of many famous paintings from the Dutch Golden Age. The postcards use images from the Frans Hals collections alongside quotes from Jean Baudrillard, Guy Debord and Mark Fisher.
“The laying down of perimeters of a battleground of meaning began soon after the beginning of the age of consumption; the image was soon consumed by the machine of marketing. Images from the history of art were not overlooked, and the original meaning of great works of art was soon lost to multiple speculations. As images became the chosen tool of persuasive communication, these great works gained status amongst revered objects; now used to sell a past that may never have existed. Only a new iconoclasm has a chance at piercing through the layers of manufactured meaning.”
With quotes from Jean Baudrillard: Simulacra And Simulation